Benefits of Live Event Streaming
There are many
benefits of live streaming and there are advantages to using it across many types
of organizations. Media companies and
content rights owners can use it for event streaming. Corporations and enterprises of all sizes also
benefit. Spiritual and house of worship
organizations can also utilize live event streaming. Partnering with a reliable OVP or online
video platform can greatly improve the odds for successful events and provide
the best streaming service. Working with
a reliable CDN or content delivery network when starting streaming tv services is
also a good strategy.
The most common
uses for live event streaming we see at Tulix are media companies and content
owners streaming live events, news, and sports.
Increasingly, although it is not live content, many are also streaming
linear content to provide viewers a lean back experience and leveraging FAST or
Free Ad Supported TV. Corporate users of
live event streaming tend to migrate towards company town hall meetings or
services and product launches when conducting live event streaming. Spiritual and house of worship organizations
typically leverage live event streaming for services.
In our experience
we have found that no matter the organization, typically they find these 6 key
benefits and advantages of live event streaming and streaming tv services.
Video Monetization
Whether it is from
charging for viewing writes or leveraging FAST / Free Ad Supported TV, content rights
owners can monetize their live event streaming.
House of worship clients who have leveraged streaming services frequently
increase donations and collections.
Enterprise and corporate customers monetize event streaming the least. However, when it comes to service or product launches,
they can monetize these by having new customers subscribe or make
purchases.
Cost Effective
Streaming TV
services are very cost effective. All
the elements of live event streaming rely on common IT, IP and web protocols
which are well known and widely supported.
Shopping for the best OVP / online video platform and CDN / content
delivery network will also help too.
There are many options out there and good fits for specific types of
organizations users. At Tulix we combine
both these services, making our offer in this area very cost effective – but we
digress.
Wider Audience
Because all the elements
of live event streaming rely on common IT, IP and web protocols, organizations
who leverage streaming TV services can cast a very wide net and capture a large
audience. Promoting an event with SEO,
SEM and PPC (pay per click), digital marketing can drive audience
participation. Social media is also a
great place to promote event streaming.
Digitally promoting events on the same platform users will watch it, the
internet, makes tons of sense.
Reach Audience on Any
Device
One of the beautiful
aspects of streaming tv services and leveraging an OVP and CDN to assist is
that organizations that conduct live event streaming can serve viewers wherever
they want to watch content. That may be
on a smart TV, or one with an OTT device attached, and it might also be on a
viewer’s phone or tablet. The
flexibility of IP and web protocols pays dividends in this regard.
Reliable Worldwide Delivery
IP and web
protocols and using a CDN / content delivery network also lets organizations
serve viewers, customers, parishioners, and employees wherever they are. The benefit to content rights owners,
enterprise, and house of worship is obvious and compelling when it comes to the
global capabilities of today’s best streaming service and services.
Obtain Analytics
The last benefit we
will point out in this blog is the ability to get analytics and metrics about live
event streaming. Organizations will be
able to measure how many viewers they had, how long they viewed, where they are
located, as well as what type of device and browser they used. These are just the basics. Additional metrics can be measured, and dashboards
can be created for specific business or organization requirements.
Want to Learn More?
Clearly there are
many benefits to live event streaming.
The ability to monetize content, stream cost effectively, reach
customers globally, serve them on whatever device they are on – plus measure
all of this, are just the top benefits we have found. There are many more. As we mentioned earlier, partnering with a
reliable OVP or online video platform can greatly improve the odds for successful
events. Working with a CDN or content
delivery network when starting streaming services also helps. At Tulix we offer both OVP and CDN services cost
effectively and flexibly. If you would
like to discuss this topic or any other when it comes to streaming services,
please reach out to us here (http://tulix.com/contact.php).