As 2025 winds down, the streaming industry is gearing up for another year of rapid change. Viewer behaviors continue to shift, new technologies are reshaping delivery, and content owners are under more pressure than ever to keep audiences engaged while managing costs.

At Tulix, we’ve seen these cycles of change for more than 25 years, helping broadcasters, media companies, and streaming platforms adapt and thrive. Looking ahead, three key trends stand out as we approach 2026:

  • Audiences are demanding seamless multi-device experiences

  • Consolidation is becoming mission-critical

  • Automation is powering scale and efficiency

Let’s explore why these matter for your streaming strategy.

Multi-device consumption is the norm, not the exception

By 2026, streaming won’t just be something people do on the living room TV—it will be everywhere. Connected TVs, mobile, tablets, laptops, and even in-car platforms are becoming part of the viewing mix.

For content owners, this means two things:

  1. Delivery must scale across geographies and devices.

  2. Experiences must remain consistent no matter where audiences tune in.

Tulix customers who once launched with a single channel are now running hundreds across multiple regions. That growth is only possible with an infrastructure that’s designed to handle today’s fragmented, device-driven world.

Consolidation is no longer optional

In 2025, many companies still pieced together their streaming stack: one provider for CDN, another for OTT apps, and separate solutions for monetization. But this fragmentation often caused higher costs, integration issues, and slower troubleshooting.

Heading into 2026, more than 60% of media companies are prioritizing consolidation of their streaming workflows. Why? Because unified platforms:

  • Reduce complexity

  • Cut costs

  • Deliver better reliability and performance

That’s exactly why Tulix offers end-to-end services—from CDN delivery to OTT app development and monetization—so content owners can simplify operations without sacrificing quality.

Automation will define competitive advantage

With the volume of content and viewers still climbing, manual processes can’t keep up. Automation is becoming the backbone of efficiency, especially in:

  • Ad monetization through dynamic ad insertion

  • Distribution management with automated M3U playlist updates

  • Content protection that adapts without disrupting viewers

At Tulix, automation is built into our ecosystem, helping customers focus less on repetitive tasks and more on creating and delivering great content.