Streaming for Online Shopping
is a great option for Online Shopping Channels
Tulix is increasingly serving online
shopping channels and helping them stream their content and reach more
viewers. Their requirements are very
similar to FAST Channel clients that we also service with the exception that they
not relying on advertisements for revenue generation. Like our FAST channel customers they will
also benefit greatly from AI and ML enhancements to live streaming workflows that will make shopping channels even more
interactive, dynamic and efficient.
Online shopping channels are good content for online streaming and lean
back streamers watch these channels. In
this article we will highlight some of the advantages to streaming online
shopping channels and some of the challenges that must be addressed.
stream Online Shopping Channels
Increasingly consumers are ditching
expensive cable bundles and streaming online OTT content. Online shopping businesses need to go to
where the eyeballs are. Those eyeballs
are online. Plus, when it comes to
streaming … the world is your audience.
Leveraging video streaming services, the size of an online shopping’s
audience can be limitless.
Social posts and email campaigns can
all be part of the promotion to drive people toward an online shopping network. SEO efforts and SEM / PPC campaigns can all
be leveraged to steer more traffic to online shopping networks. People live digital lives in this day in
age. Messaging and advertising to them
online makes tons of sense if that is where they will ultimately watch content.
information about items for sale
Consumers can get better information
about items being sold on streamed shopping networks versus basic e-commerce sites. The amount of information to share about
items is virtually limitless when you are creating video content about
them. A QVC or Home Shopping Network style
show can focus on different items, different product themes, and provide the
ability to take a deep dive on product information and sales pitches!
The entire shopping process can be integrated
with the streaming platform. A digital shopping
platform can process 1,000’s of simultaneous transactions from around the
world. Instant feedback can even be
provided to show hosts and can be tracked online for the viewers. Our Tulix data center can host all the back
office needed or connect to cloud e-commerce solutions.
We mentioned showing live results and
shopping information above. Online
shopping channels can also provide direct digital interaction with viewers and
customers. Chat functions can be
enabled, surveys can be set up and data can be collected from attendees to make
the current interaction more fun and the next engagement with them even more
challenges to stream Online Shopping Channels
Streaming online channels from a
content perspective is very similar to streaming movie, news, or sports
content. Sometimes the content is live,
sometime the content is recorded, … but always there needs to be a back office
to process incoming orders. Like all
streaming, when thinking of challenges, it comes down to the fact that there
are a lot of moving parts, and that performance, security and the back office
requirements need to be addressed.
Regarding the many moving parts, receiving
the incoming video and audio feeds must be done. Encoding and setting up multiple profiles for
different devices and bandwidth is also required. Packaging for different types of devices must
also be addressed. Serving content over
a CDN or CDNs must occur, and a good portal and app must be developed. Incoming feedback from viewers and shoppers
must be handled and transactions processed as well. AI and ML is an important part of the support
equation for shopping channels. Being
able to dynamically change content, metadata and viewer interaction features
can dramatically improve the viewer experience and revenue generation. Fortunately, Tulix can address all these
points with our end to end solutions. Regarding
security, at Tulix we run everything out of our data center and pay close
attention to security. We are not
building our platform on someone else’s cloud infrastructure. This makes our customer platforms more secure
in addition to being more cost effective.
We will co-locate in other data centers for back up and redundancy. These locations are either Tulix owned and
operated sites or space we have utilized for multiple years.
Tulix has been
providing streaming solutions and services since the start of streaming
video. We provide live event
streaming with low latency, OTT, and IPTV solutions, plus TullixCDN, a low cost and efficient content delivery network. Tulix offers video playout and cloud
origination from our data center suitable for all types of content owners. Tulix also has FAST and FAST network and
channel services and partners with portals for aggregating and monetizing
streaming channels and content. Tulix
provides end to end video delivery services and platforms that include
transcoding, content management, monetization and billing, analytics, security,
and apps for viewers and subscribers. We
serve content owners, broadcasters, OTT and IPTV operators, enterprises, house
of worship and live event streaming customers.
Please contact us here to discuss online
shopping streaming, or any video streaming requirements! http://tulix.com/contact