Over-the-top (OTT) services include any streaming media offered directly to viewers via the internet, meaning a content provider goes "over the top" of existing internet services. OTT bypasses traditional cable, broadcast, and satellite television platforms, which have historically controlled and distributed such content. 

Now that we are in the digital age, the number of businesses that can benefit from OTT services is limitless. Almost any industry can use OTT platforms to expand and meet their goals — a truth that became even more evident during the COVID-19 pandemic. Whether based in education, health and fitness, sports, faith-based worship, or another niche, nearly every type of business has seen the potential of OTT services to help their industry expand.

1. Education Systems

Colleges and universities have been utilizing Video-on-Demand (VoD) and online courses for years. Recently, OTT platforms have empowered students to view class content at their convenience and to look back on lectures, seminars, and other presentations in perpetuity.

However, according to UNICEF, 91% of the world's student population was affected by school closures in 2020 due to the COVID-19 pandemic. To combat and minimize the impact on both the primary and secondary education systems, schools and teachers began utilizing OTT services. Tens of thousands of institutions offered virtual classrooms and tutoring accessed with an internet connection via laptops, tablets, smart TVs, and cell phones. 

2. Entrepreneurs

Leveraging OTT platforms to build a brand image is one of the many benefits of OTT services for entrepreneurs. OTT enables business owners to provide immediate access to their proprietary content to various target groups worldwide. This boundless line of communication can lead to higher conversion rates and brand loyalty. 


3. Faith-Based Organizations and Houses of Worship

From smaller churches reaching out locally to larger faith-based broadcasters streaming sermons to the masses, OTT services provide a platform to share content and spread their message. When it comes to building an audience, a robust digital presence is just as crucial to these organizations as to any other business or entrepreneur.

4. Gaming Professionals

The concept of live game streaming become popular in the mid-2010s and is now accessible on mobile devices and smart TVs at any time. Both amateur and professional gamers use OTT services to capture live gaming experiences or post commentary videos. Shared via OTT, this unique content allows gamers to gain followers and earn money from subscriptions, sponsors, and donations. 

5. Health and Fitness Businesses

This industry has already benefited from OTT services for some time, prospering with YouTube and IGTV, to name a few. And when the global pandemic and lockdowns struck, gyms were forced to close their physical locations and get more inventive and creative to gain and keep clientele. As a result, personal trainers and group classes alike have been using OTT services to live-stream home workouts. Through OTT pay-per-use and subscription models, participants can access fitness guidance in the comfort of their own homes.


6. Media and Entertainment

The media and entertainment industry includes a number of OTT mainstays, such as TV, movies, podcasts, radio, music, sports, and the news. Such content-heavy enterprises depend on an OTT app platform and services to reach wider audiences. With more competition arriving daily, these businesses must stay relevant by creating content that can be accessed from anywhere, at any time, and on any device connected to the internet.

Tulix Systems

At Tulix, we are a premier global video delivery company providing OTT services and end-to-end streaming solutions for your business. Our solutions enable you to monetize your content by bringing your live and on-demand video to any screen. Our proprietary infrastructure was built by us from the ground up, engineered to provide complete streaming services to your viewers. Contact us to see how we can increase your business today.

Marketing by Joseph Studios