To stay relevant in today's world of technology, it is essential that your content is easily found and accessible to a broad audience. OTT services provide the best platform for you to be able to reach your target viewers directly and deliver your original content.

What is OTT?

OTT stands for "Over the Top," which refers to any streaming service — such as Netflix, YouTube, or Disney+ — that delivers content “over the top” of the internet.


With OTT, all you need is an internet connection and a device that supports online apps or browsers. OTT does not include traditional TV systems such as cable or satellite because they require different equipment and operate under a completely different system.

How to Access OTT Content

There are multiple ways to access and stream OTT content via apps or web browsers. These are the most popular:

 

  • Smartphones

  • Tablets

  • Personal Computers

  • Smart TVs 

  • Plug-In Streaming Devices (Roku, Apple TV, Firestick)

  • Game Consoles (PlayStation, Xbox)



The Future of Streaming and OTT


According to Cisco Systems, Inc, online video streaming will make up more than 82% of all consumer internet traffic by 2022. That’s not surprising considering how many people own or have access to cell phones alone. If you can connect to the internet, chances are you have used an OTT service. 


So many viewers of television, movies, and other content are already using OTT services, and those numbers continue to rise. Every month, more households are canceling their cable services and choosing to subscribe to internet streaming services instead.


One of the reasons for this shift in how we utilize content is that with most paid OTT streaming services there are no, or very limited, commercials. Another reason is the original content. Hulu, Netflix, Amazon, and YouTube are among the leaders in original programming that can only be accessed from their respective websites and apps. 


This is why OTT is a game-changer in the worlds of content and technology. For cheaper than cable, and with the ability for the consumer to access your original content anytime, from anywhere, not just at home, OTT services are quickly taking over the industry. 


Most major cable networks have their own apps as well. Not going to be home on Thursday night to watch the latest episode of your favorite show? No problem. Through the network’s app, customers can watch their episodes whenever they want, wherever they want, as long as they are connected to the internet. These apps are sometimes available for free with your paid cable subscription or for a small monthly fee.

The Technology Behind Tulix

Why choose Tulix? Because we are one of the few Content Delivery Networks (CDN) to own and operate our own data centers. We have built our infrastructure from the ground up and engineered it to provide a complete streaming service to your viewers.


Streaming services have changed the way consumers view content, and at Tulix, we provide an OTT solution ready to use with everything you need. This way, you can focus your efforts on creating and developing quality content instead of on the technical aspects. Leave that to us!



Reach a Wider Audience with Tulix

Whether you are a content producer, broadcaster, corporate company, or faith-based house of worship, let Tulix be your OTT service provider. We have worked with companies and organizations across multiple industries to help them build and establish their digital presence. We provide them the ability to be able to stream their content directly to viewers around the world. Contact us today to see why Tulix is the best OTT service provider for you.


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